Unfortunately, the friendly competition quickly turned unethical. MrBeast even purchased several billboards around North Carolina to motivate people to subscribe to PewDiePie. Several YouTubers announced their support for PewDiePie, including Logan Paul and MrBeast. PewDiePie’s followers created the slogan “Subscribe to PewDiePie” in an attempt to increase traction to his channel so that it would not be overtaken by T-Series. B**** Lasagna was eventually banned in India.
Many Indians also released their own diss tracks in retaliation.
Popular YouTuber JusReign uploaded a video titled, “In Defense of T-Series.” He spoke about his childhood listening to their songs, and ended with a song in support of the company.
